Ugh. The competition. It’s everywhere. And it’s fierce. So how do you make your business stand out from the crowd?

Here are three tips to help you get noticed:

1. Focus on your unique value proposition (UVP)

What makes your business different from all the other businesses out there? What’s your secret sauce? Once you know what your UVP is, make sure to communicate it clearly in your marketing materials.

Here’s a fun way to think about your UVP: what’s the one thing that would make your customers say, “OMG, I need this!”

For example, if you’re a marketing agency, your UVP might be that you help businesses grow their customer base by 100% in just 6 months. Or, if you’re a software company, your UVP might be that you offer the only all-in-one solution for managing your social media accounts.

Whatever your UVP is, make sure it’s clear, concise, and compelling.

2. Create a strong brand identity

Your brand is more than just your logo and colors. It’s the overall vibe and personality of your business. What do you want people to feel when they think of your brand? Fun? Trustworthy? Innovative?

Once you know what you want your brand to represent, start to develop a consistent brand identity across all of your marketing materials. This includes things like your logo, colors, typography, and imagery.

Here’s a fun way to think about your brand identity: imagine your brand was a person. What would they wear? How would they talk? What kind of music would they listen to?

Once you have a good understanding of your brand’s personality, you can start to create marketing materials that reflect that personality.

3. Tell stories

People love stories. And they’re especially drawn to stories that are authentic and relatable. So share stories about your business, your customers, and your products or services.

Here’s a fun way to think about storytelling: imagine you’re at a party and someone asks you what you do for a living. Instead of launching into a boring sales pitch, tell them a story about a time when your product or service helped a customer solve a problem or achieve a goal.

People are more likely to remember and connect with stories than they are with facts and figures. So share your stories! By focusing on your UVP, creating a strong brand identity, and telling stories, you can start to get noticed in a sea of mediocrity. So go out there and start VYBEing!