Video is here to stay, and it’s only going to get bigger in 2024. Whether you’re a small business owner or a marketing manager, it’s important to stay ahead of the curve on the latest video trends.
In this blog post, we’ll share our top four video trends for 2024, and give you tips on how you can use them to grow your business.
Video Trend #1: Short-form video
Short-form video is already huge, but it’s only going to get bigger in 2024. Platforms like TikTok, Instagram Reels, and YouTube Shorts are already massively popular, and we can expect to see even more people creating and consuming short-form video content in the coming year.
One of the reasons why short-form video is so popular is that it’s perfect for our attention spans. In today’s fast-paced world, we don’t have time to watch long, drawn-out videos. We want to get our information quickly and easily, and short-form video delivers.
Another reason why short-form video is so popular is that it’s incredibly engaging. Short-form video creators are masters of grabbing their audience’s attention and keeping them hooked until the very end.
If you’re not already creating short-form video content, we highly recommend that we start. It’s a great way to reach a new audience and grow our business.
Video Trend #2: Live video
Live video is another trend that’s only going to get bigger in 2024. People love the authenticity and engagement of live video. It’s a great way to connect with our audience on a deeper level.
Live video can be used for a variety of purposes, such as:
- Hosting Q&A sessions
- Giving product demos
- Behind-the-scenes tours
- Live events
If you’re not already using live video, we encourage you to give it a try. It’s a great way to connect with our audience and grow our business.
Video Trend #3: Interactive video
Interactive video is a new and exciting trend that’s starting to gain traction. Interactive video allows viewers to engage with the video content in a more meaningful way.
For example, an interactive video could allow viewers to choose their own path through the video, or to vote on the outcome of the video.
Interactive video is a great way to make our video content more engaging and interactive. It’s also a great way to collect data about our audience.
If you’re looking for a way to make our video content stand out from the crowd, we encourage you to consider using interactive video.
Video Trend #4: Personalized video
Personalized video is another trend that’s starting to gain traction. Personalized video is video content that’s tailored to the specific needs and interests of the viewer.
For example, a personalized video could be a welcome video for a new customer, or a product demo for a customer who’s interested in a specific product.
Personalized video is a great way to make our video content more relevant and engaging for our viewers. It’s also a great way to nurture leads and close sales.
If you’re looking for a way to improve our video marketing results, we encourage you to consider using personalized video.
These are just a few of the video trends that we think you should watch out for in 2024. If you’re not already using video in our marketing strategy, now is the time to start. Video is a powerful tool that can help us reach a wider audience, grow our business, and connect with our customers on a deeper level.
Want to learn more about how we can use video to grow our business? Sign up for our waiting list for our upcoming Digital Courses. We’ll be teaching you everything you need to know about video marketing, from creating engaging videos to distributing them effectively.
P.S. If you want to see more video content from us, be sure to check out our YouTube channel. We just posted a new video where Jake, our Videographer, shares his favorite video trends for 2024.
Click here to watch it now!